Get Your Pants Off and Your Groove On!

Kenosha, Wis. (Nov. 1, 2007) Jockey International, Inc., the iconic clothing manufacturer best known for products that are rarely seen in public, is issuing a challenge: May the Best UnderWarrior® Win. Jockey’s new, interactive Web site, JockeyUnderWars.com®, encourages people to dance in their underwear for notoriety, fun, competition and even the chance to win some cash.

We’re exploring new ways to let people express themselves and interact with the Jockey® brand in a fun, engaging way, said Tim Pitt, Jockey’s Vice President, Global Marketing and Advertising. Jockey is best known for its underwear, and JockeyUnderWars.com celebrates that, inviting people to have some fun, be themselves and, of course, dance in their underwear!

The site creates head-to-head matches, or dance contests, for individuals or groups that post videos of themselves dancing in their underwear. UnderWarriors, as they’re known, can challenge other participants or just post his or her dance video on the site for all to enjoy.

UnderWarriors are encouraged to enter the JockeyUnderWars Tournament, which begins November 15. The winner will be determined strictly by audience voting. Grand prize for the tournament is $5,000.00 cash.

Web users who are frequenting social networking sites are very familiar with posting images and video clips online and have the technology to do so, said Patty McIntosh, Jockey’s Internet Marketing Manager. JockeyUnderWars.com makes it easy to choose your music, film your dance moves and post your video on the site. The real fun starts when you challenge another UnderWarrior and the voting begins.

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11/01/07